Last time, I was discussing a great book.

The book in question is called

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

and the author is Oren Klaff.

Now today I have an example of this pitching method. It comes from a great guy called Ed Dale. Now Ed produces a lot of very good material and, no doubt, the material he is pitching here is excellent. However, I want you to concentrate on the PROCESS, not the PRODUCT.

Does Ed establish that he is an authority?

Does Ed frame the pitch in terms that suit his approach?

Does Ed appeal to your “croc brain” or does he appeal too much to your analytical brain?

I would love to hear your comments.

Add your comment below. Remember we are interested in the TECHNIQUE, not the content.

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