You may have heard talk about a great new book on that special presentation technique, the pitch.
The book in question is called
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
and the author is Oren Klaff.
I can’t summarise the whole book here but one of its key point is
DON’T APPEAR NEEDY
If you think back to when you were dating (or perhaps you are now), this idea becomes clear. Most of us are attracted to the ‘challenges’. It is the same in negotiations. If you make it seem as if you can take or leave a contract, you are far more likely to get it.
Of course, he has an acronym. in this case it is STRONG.
Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision
The book is written by a venture capitalist and the examples will be of little relevancy to most of us. There is also a bit too much neuro-science for my tastes. However, the book is a great read and thankfully short.
thanks so much for this effective presentation skills. i love it so much. i appreciate, and hope to receive more of this. cheers….
Appealing as per the bird eye view of contents .