Your opening statement is designed to grab people’s attention and tell them where you want to take them. However the real meat of your presentation is in the main body of your talk, the roads you will take them down.
You need to identify between three and five key points that you wish to get across. More than five and you will confuse your audience. These key points will determine if you accomplish the mission set out in your mission statement.
Your key points need to be clear, compelling and convincing. This is the time in your talk where you will persuade the audience or not.
You can arrange your key points in any order you wish, chronological, by categories, degrees of difficulty.
Once you have determined the order, you need to make sure that your ideas flow so that your listeners can follow and reach your destination. The way to do this is by using transitions. These link each of the main sections together. You are taking your audience on a journey and the transitions signal the road you are taking them down. Don’t expect your audience to be able to follow your leaps of logic and arrive at your destination without clear signposts from you.
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